Deputy Marketing Manager

Job Overview

Coordinate press releases and media exposure tracking while nurturing relationships with media outlets to optimise brand coverage and reputation. Devise and manage targeted B2B marketing strategies to attract corporate clients for our training services.

What do I get?

• A fair remuneration package including an attractive commission scheme.
• Career progression in a fast growing impact organisation backed by Petronas.
• Work in an agile-driven environment alongside a diverse team who will support your job growth.
• Contribute directly to improving the lives of B40 communities, as a part of a #madetoimpact organisation.

What do I need?

• Minimum Bachelor's Degree in Marketing, Communications, Brand, Advertising
• Minimum of 3 years of working in marketing
• Experience in leading a small team to achieve marketing goals.
• Proven experience in performance marketing, social media management, copywriting, and visual direction.
• Proficiency in copywriting and visual direction.
• Strong analytical skills
• Qualifications in marketing, advertising, or related fields.
• Experience working in impact organisations or non-profit organisations is advantageous.
• Proficiency in defining, documenting, and refining brand identity and storytelling.
• Strong understanding of poverty issues in Malaysia and genuine empathy for the needs of the less privileged.
• Exceptional communication and interpersonal skills, with the ability to engage and resonate with diverse audiences.
• Data-driven approach with the ability to monitor and optimise key performance indicators (KPIs).
• A commitment to and alignment with the core values of serving, educating, and empowering.

What will I do?

• Manage and lead cross-functional teams, including a marketing executive, graphic designer, videographer, and digital marketer, for effective project execution.
• Increase brand trust and recognition among partners, donors, and the B40 community through strategic initiatives.
• Drive donations through online marketing efforts, particularly emphasizing social media advertising campaigns.
• Lead the recruitment of students from the B40 community for online job skills classes and the solar academy programme.
• Define, document, and continuously refine the organisation's brand identity, incorporating compelling storytelling.
• Utilize social media platforms (Facebook, Instagram, TikTok) to engage effectively with the Malay-speaking B40 audience.
• Utilize various marketing channels and strategies, including Facebook ads, Google ads, SEO, public relations, social media, blogs, and email marketing, to achieve marketing objectives.
• Measure, analyse and optimise the performance of marketing efforts, with a focus on social media reach and engagement, student acquisition cost, donor acquisition cost, funnel conversion rate, and the productivity of team members.
• Collaborate closely with the marketing executive to meet departmental goals and align with broader marketing objectives.
• Demonstrate a strong commitment to and alignment with the core values of serving, educating, and empowering.
• Exhibit genuine empathy and deep commitment to addressing poverty issues in Malaysia, reflecting a dedication to making a positive impact.
• Coordinate press releases and media exposure tracking while nurturing relationships with media outlets to optimise brand coverage and reputation.
• Devise and manage targeted B2B marketing strategies to attract corporate clients for our training services.