Brand & Content Executive

Job Overview

The Brand and Content Executive is responsible for developing and executing marketing strategies across various digital platforms to enhance brand awareness, engagement, and growth.

What do I get?

• Salary range: RM 3,500 - RM 3,800
• A fair remuneration package.
• Career progression in a fast growing impact organisation backed by Petronas.
• Work in an agile-driven environment alongside a diverse team who will support your job growth.
• Contribute directly to improving the lives of low-income communities, as a part of a #madetoimpact organisation.

What do I need?

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-3 years of experience in digital marketing or a related field.
• Strong understanding of social media marketing principles and best practices.
• Experience with social media management platforms (e.g., Facebook Ads Manager, Instagram Insights).
• Proficiency in email marketing platforms and campaign management.
• Excellent copywriting and content creation skills.
• Experience with content management systems (CMS) (a plus).
• Working knowledge of video editing software (a plus).
• Analytical skills and ability to use marketing analytics tools (e.g., Google Analytics).
• Strong understanding of brand management principles.
• Excellent communication, presentation, and interpersonal skills.

What will I do?

• Social Media Management: Develop and execute strategies across various platforms to increase brand awareness and engagement.
• Marketing Communication Creation: Produce compelling collateral such as brochures, newsletters, and presentations consistent with brand guidelines.
• Organic Marketing: Implement strategies to grow the brand's online presence and engage with relevant communities and influencers.
• Email Marketing: Plan and execute campaigns to nurture leads, retain customers, and drive conversions using segmented lists.
• Copywriting: Strong skills in crafting persuasive and engaging copy for various marketing materials and platforms.
• Video Marketing Management: Proficiency in developing and managing video content strategies across relevant channels to enhance brand visibility and engagement.
• Referral Marketing: Ability to conceptualize and implement referral marketing programs to leverage existing customer networks and drive customer acquisition and retention.
• Other tasks requested from your supervisor.
• Other relevant duties assigned by your reporting manager / The Management from time to time.